Design is more than just moving pixels

I believe design sits at the intersection of empathy and impact - listening to users, understanding business goals, and bridging the gap between the two with clarity and purpose.

"I'll show you every version of design I can think of." [swiftie coded]

Jashvi Sudra - UX Designer
my story

Design Found Me

Like Music Did - Naturally.

"I didn't study UX. But when I stumbled into it, something just clicked."

The learning phase

The way I connected the dots, the way I noticed friction, the way I wanted things to feel - it all came instinctively. Much like the first time I picked up a guitar or started singing as a kid, I didn't need a classroom to tell me this felt right. It just made sense. I taught myself the craft - from wireframes and user flows to research plans and stakeholder maps. I asked questions, got my hands dirty, and built my confidence one experience at a time.

The present role

Today, nearly five years later, I lead UX at a product level - speaking up for users, aligning with business needs, and designing with both empathy and clarity.

"It wasn't a conventional journey. But it was mine. And it began the same way my love for music did - with curiosity, feeling, and an undeniable pull to create."

ABC - Learning Journey

UX/UI Designer

The beginning of my design journey - where curiosity met creativity

Product Designer

Growth through challenges - every obstacle became a stepping stone

EFG - Growth Journey
XYZ - Current State

UX Lead

Where I stand today - leading UX with confidence and clarity

MY Experience

From Self Taught to UX Lead

I taught myself the craft - from wireframes and flows to research, strategy, and product thinking. I asked a lot of questions. Got my hands dirty. Made mistakes. Grew stronger.

UX Lead

Locobuzz Solutions Pvt. Ltd.

2021-2024

Manager - UX Design

RBL Bank Ltd.

2021-2024

Product Experience Designer

Mindstix Software Pvt. Ltd.

2021-2024

UX/UI Designer

Boho Procures Pvt. Ltd.

2019-2020

Still Growing, Still Curious

I've come a long way. But I know I've only just begun. I dream of taking my skills global - to live and work across cultures, to challenge what I know, and to prove time and again how valuable good design truly is. Because great design is not just beautiful - it's brave. And I'm here for all of it.

Outside Work? I'm Probably...

trip

Planning a trip (with too many Pinterest tabs open)

trip

Singing or strumming my guitar/ukulele

trip

Whipping up something healthy-ish in the kitchen

trip

Showing up at the gym - for both strength & sanity